Impact of CRS
|The innovation and solutions are meant
to cover an area under five tehsils and 8.56 lakh population. Out of
this population the listenership of KVK Pravara Community Radio is
estimated at 16 per cent of this population. The expansion took place in
phase with initial phase encompassing establishment, statutory
requirements, testing and commissioning of the KVK Pravara Community
which began with transmission of four hours of programmes dedicated to
agriculture, rural development, health and education in the year 2009
and subsequently expanding to six hours daily till date. The targeted
community included farmers, landless, socially disadvantaged sections.
For expanding the coverage or listenership of this radio, the duration
of transmission has been increased. Similarly programme format has been
altered with more duration, interaction and live programme rather than
keeping interview based programmes. Similarly collection of old songs
also has helped to attract the listeners.
The impact include increased involvement and participation of local community in the radio programmes as well as the development programmes of the Govt. Increased listenership of especially the socially disadvantaged sections of society, brought several issues and problems of the community to the fore which was taken into consideration for formulating programmes and activities for the community. The KVK has measured the impact through surveys and feedback on telephone which indicates the pulse and mood of the community. The detailed impact assessment has been done by the KVK in the year 2012 i.e. after completion of three years of broadcast) covering 381 respondents within 92 villages coming transmission area of KVK Pravara Community Radio. The summary finding of this impact assessment has been stated as under:
The beneficiaries include the women, landless farmers, small and marginal farmers and socially disadvantaged sections of the community representing 16 per cent of total population.
It was an ongoing effort of the KVK through its regular extension activities to make impact on farming community and after the start of KVK Pravara Community Radio, the radio correspondents of the KVK Pravara Community Radio who were spirited and volunteered further to facilitate the involvement of the marginalized and disadvantaged sections of society and the focus on participatory and interactive programme content of KVK Pravara Community Radio that led to significant impact on target community. Similarly the KVK has given major emphasis on group dynamics where Farmer Clubs and SHGs have been established that includes rural youths and farm women. This already existing network of beneficiaries has been available for the radio.The impact of the radio based coverage of improved information and technologies for the community has greatly enhanced due to coverage of the programmes. Secondly, the interactive and live phone-in nature of programmes of KVK Pravara Community Radio has been the key factor in making impact of various improved information and technologies which under conventional system would have been difficult to obtain. The programmes